I received this in a makeup subscription (IPSY) and I wasn't expecting to fall in love with it like I did because I'm a pretty strict Colourpop user. As soon as I put it on I was extremely thrilled with the color first off!! BUT the actual product itself feels rather amazing and it stays on your lips way better than I had anticipated. Today was my first time wearing it and I've been too busy to check my lip status throughout the day but when I did get the chance -- The product lasted and did not smudge!! So, I'm a happy, happy lady! :)