This formula is revolutionary and I cannot go back to anything I ever used prior when it comes to literally the perfect match of color for me. I have used SO MANY LIP CRAYONS in the last decade. This is completely different. Something about the formula just sinks into my lips and seamlessly transitions into my natural lip color, but plumper and more defined. It's legendary. It's so sexy. I HAVE purchased 2 other colors from K&S that are very pretty, but they don't quite fit my lips the way Tavarua does. I first got this crayon in an Ipsy bag at least a year back. Changed the game. I no longer purchase MAC lipstick in Teddy anymore. Over it. This is my color, my perfect match, 666%. Worth every single penny and I am a lifelong customer.